Different Methods to Boost Your Website Traffic
I’m sure by now that you already have a plan and strategy in place for your site’s marketing campaign, if you don’t have one, I suggest you read my previous posts, Integrating Short Term and Long Term Traffic and Targeted Traffic first.
Before moving on to specific traffic methods and techniques, I’ll give you the list of all the basic traffic methods that I use and tell you the benefits and differences of each one (I won’t go into details here as each one of these methods need a whole new post). Don’t get overwhelmed by the huge list though…remember that you don’t have to do all this in one go. Take it slow and steady.
The list below is divided into two categories, free traffic and paid traffic, and they are arranged and sorted out further by speed in descending order, meaning the first one in each list category is the fastest method to acquire traffic.
Paid Traffic
- Pay-Per-Click Advertising
- Instant traffic literally! You will see results within minutes after setting up your campaign
- Can be short-term or long-term, depends on how much you are willing to spend
- You only pay for results (clicks)
- Gives you, as the advertiser, the power to control the costs.
- Banner or Text Link Advertising
- Second to PPC when it comes to sending traffic
- Same with PPC advertising, can give you short and long-term results depending on your budget
- You pay for exposure (usually on a monthly basis)
- Good for bringing highly targeted traffic if you choose well for the sites to advertise on
- Newsletter or Ezine Advertising
- A short term method – will give you a sudden boost of traffic in a short time
- Still works but you have to find a newsletter or ezine that is directly related to what you are offering
- Payment terms differ as some sites charge per newsletter and some charge per month
- Can give you high quality traffic if you know the right way to do it (right ads to create, methods to use, etc…)
Targeted Traffic – The Key To Maximum Conversion
After sorting out the type of traffic to use on your website’s marketing campaign, it’s time to gather the right keywords to use to get targeted traffic.
In order for your site to survive for years to come, the right mix of short-term and long-term traffic is needed, however, in order to maximize your conversion rate and make more sales, a different approach and more research is essential.
Targeted Traffic = Higher Percentage of Making a Sale
Before you market and drive traffic to your site, you should gather keywords that you think are related and relevant to what you are offering. These keywords will give you targeted traffic that will boost your sales significantly.
Targeted traffic is simply getting the right people that are looking for the exact solution that you are offering (if you are selling something). Now how do you target these people? That’s where keywords or keyword phrases come in.
Keywords – The Primary Means of Targeting Visitors
From my previous post, Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan, I said that traffic generation is just really a combination of two methods – free traffic and paid traffic.
Considering your current resources, you can properly choose the best method to focus first. Regardless of what you choose, you still need to do the homework of gathering enough keywords to target.
It also doesn’t matter where your visitors are coming from (articles, blogs, organic search, ppc, etc…). What matters is that you use the right keywords to attract targeted traffic to your offers/ websites.
Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan
On my last post, Website Traffic – The Lifeline Of Your Online Business, I simplified the traffic generation process and how to maximize your website’s exposure.
Bringing your site’s URL in as many people as possible will definitely give you hundreds, if not thousands, of visitors a day but in order for your site to stand on its own, you should start your marketing campaign the right way.
Planning For the Type of Traffic to Use
There are two types of website traffic:
- Short Term Traffic
- Long Term Traffic
Short term and long term traffic is completely different in terms of its timing and efficiency.
Short Term Traffic
Website traffic that you can generate really fast and can give you a sudden boost of visitors that only lasts for a few days.
Examples of Short Term Traffic
- Sending to your email list
- Google Adwords (last as long as you have a budget)
Website Traffic – The Lifeline of Your Online Business
After months of work on my other sites and projects, I finally have the time to update this blog and as what I’ve stated on my last post, I will change the main topic of the blog from “make money online” to “getting targeted website traffic”.
If you still want to learn more of how to make money online, I will update my other blog, My-Resources.Net, with topics concerning “making money online reselling products”. You can visit it and download internet marketing products while you’re at it here: Resell Products | Master Resell Rights, Resell Rights, Private Label Rights.
As this is the very first topic in website traffic, I’ll give you a basic background on what web traffic really is and how simple driving traffic to your website can be.
Website Traffic
By now, you’re already familiar with the term traffic and the importance of getting targeted website traffic. If not, traffic is simply the visitors to your site…in internet marketing, this means getting your product in front of people who are looking for that specific solution.
Simplifying Website Traffic Generation
Getting traffic to your website, especially targeted ones, need not to be complicated and hard. You just need to understand and know the basic rules on how people find websites and their hangouts on the net.
It’s All About Exposure – Getting Your Links Spread Throughout the Web.
My Take On The New FTC Rule Concerning Online Marketers
Before I share my point, here’s a major update regarding this blog:
1. I am too busy on my recently launched site (not related with online marketing) so you will just see me write a new post twice or at least once a week. To make up for it, I’ll make sure to give you articles that is really informative and worthwhile.
2. I’ve been asking my other website’s visitors about their biggest problem on their online business and generating traffic comes on top of the list. So I’ll be posting more on this topic and probably would change the whole structure of the site accordingly.
I think that’s about it…now on with the topic – The New FTC Guides Governing Testimonials and Endorsements.
If you haven’t read about it yet, here’s a link to the FTC’s site: http://www.ftc.gov/opa/2009/10/endortest.shtm
Before moving on, I just want to say that what you are going to read here are just my personal opinion. This should not be taken as a legal advice. I am not a lawyer and neither know a lot about laws (I’m not even based in the US!).
Before taking any suggestions, you should first approach your lawyer. Plus, if you do not agree with my site’s TOS, please leave this site now. : )
Whew…a very boring paragraph to read right? But you’ll be seeing a lot of those in the near future so you just might as well get used to it.
I assume that you have read the new guide on the link I gave you above, if you haven’t or is too lazy to click and even glimpse on it (like most people do), you can continue reading…just don’t take it out on me if your business get busted later on.
As you know, these new rules will greatly impact all online businesses that have testimonials (results-driven and income claims – yes, now you can’t use the most effective type unless you include a disclaimer that states the average typical result of your buyers) and those that are doing endorsements and any product referrals.
