3 Ways To Spice Up Your Sales Letter
Now that you know how to write a sales letter that really sells, it’s just a matter of fine tuning your sales copy to achieve the maximum conversion rate that it can squeeze out from your website visitors. As an internet marketer, it is essential to test, track, and optimize a campaign, product, or website in order to reach the desired level of profit that we want.
Here are 3 things that you should optimize and use on all your sales letters:
1. Evidence or Proof
One thing that you should always keep in mind is that your website visitors don’t want to believe anything that you have in your sales copy. This is because most of them already have bought a product that is similar to yours and have been lied to or scammed.
This is the reason why you need to show them your proof before they even have the chance to object!
I talked about what testimonials to use for your sales letter on this post, Sales Letter, and I’ve mentioned that the best testimonial are those results-driven ones. Instead of “This is the best “making money online” program I’ve ever seen”, make them say “I Earned $XX In X Days With This “Making Money Online” Program!”.
Always include photos and information of the one leaving the testimonials to boost credibility.
Also, if you’re product is that of the “Making Money Online” niche, you should always post a screenshot of your earnings using that kind of technique. Just make sure it is updated and with no modifications. People can easily see through those deceptions.
Always include a proof or evidence whenever it is applicable or necessary. This will boost your conversion and this means more money for you.
2. A Catchy Headline
Spend as much time on your headlines as you do when you write the whole sales letter. Yes, it needs that much time! The headline of your sales letter can make or break your business. Your sales letter should be able to stand out among the rest if you want it to be even read at all!
If you already have a good conversion rate with your sales letter, then split test another variation and see its effect on your numbers. You will be surprised how changing two or three words of your headline can significantly increase your profits.
3. The Right Approach
What this means is that you should write your sales copy just like when you are talking to a real person in front of you. Empathize, connect, and naturally converse with them.
A good sales letter follows the natural flow of a conversation between two strangers. You find out what their problem is, be empathic with them, tell them that they should not suffer that way, and how it would be very convenient if their problem is solved, etc…
Include the readers of your sales copy in the conversation. You want to make a relationship with them, a bond that will make them like you – and eventually purchase from you.
Don’t be afraid to write your very first sales letter. Even if you haven’t sold anything online, chances are, that you have tried selling other things.
Copywriting is a skill that can be mastered over time. Just practice by writing your own and applying these three simple things. Remember that in internet marketing, everything is a learning process.
Continue to look for ways to spice up your sales letter until you reach the results that you wanted.
