How Google Computes For Your Actual Cost Per Click
Want to know why Google gives your site a very poor quality score? Do you want to compute the actual cost that Google wants you to pay per click? Here’s what you need!
In this video, Hal Varian, Google’s Chief Economist, demystifies Google Adwords Program – how your ads participate in its ad auction, the real components of your quality score, and the math behind computing your actual cost per click.
Video Source: http://www.youtube.com/watch?v=K7l0a2PVhPQ
If you don’t like watching videos and prefer reading, then here’s a summary of the video above. As what I’ve discussed at Google Adwords Fast Track, Google wants its users to have the best experience that they can get from using their service. Google thus ranks your ads according to its quality score.
Click here to continue readingGoogle Adwords Fast Track
There are a lot of changes (and a lot of slapping too) in Google these past few years. If you’ve been advertising since 2006, I’m sure you have a share on the Adwords gold mine. It’s way easier to make money online last three years than it is now.
You can just slap a sales page on your site, drive traffic to it using Google at $0.05 a click, and the money will just flow through. You can even put a website that isn’t related to your Adwords ad and still get a very low cost per click.
Click here to continue reading



