On my last post, Getting Ideas For Your First info Product, you learned where to look for ideas on your very first info product. This product will form your front-end promotion and is the one where you will focus your marketing efforts. As also mentioned on  Looking in an Internet Marketing Guru’s Mind post, you need a solid sales funnel to really bring in the dough.

Back-end offers are high quality, high priced products that are immediately offered (one-time-offer back-ends) or offered after some time to those who bought your front-end products.

Why Create Back-End Offers:

• This instantly doubles or even triples your income without additional traffic
• People will look at you as an expert – back-end offers will give you more credibility (this depends on how you choose your back-end offer, I’ll teach this later on)
• Back-end offers are easier to sell than your front-end products since the people seeing the back-end offer already bought from you

Before integrating your back-end offers with your front-end products, you need to make sure that everything is in place and that your front-end is really doing well in terms of sales and conversion. Here are some back-end product ideas to give you a head start.

Back-End Product Ideas:

• Seminars
  • This is a live event that is either hosted by you or other internet marketers (you being one of the guest speakers)
  • You can offer free tickets as your back-end or the recording of the event itself.
  • Will boost your credibility, include photos of you and with other well-known internet marketers
• Workshops
  • One of the highest priced back-end products
  • Very limited slots – workshops are in-depth, hands-on training, much like personal coaching but with limited time to each attendees
• Teleseminars
  • A live training event that can be accessed via the internet or telephone
  • Usually focused on one particular topic
• Personal Coachings
  • A personal or over-the-phone consultation
  • A one-on-one session with a buyer
• Continuity Programs
  • Those that have monthly recurring fees
  • This can be newsletters (physical or digital), membership sites, audios or videos of the month, monthly softwares, etc…
• Softwares
  • Tools that can complement your main offer
  • Can integrate with the membership site model – this is when you charge your customers a monthly fee for the use of the software
• Home Study Courses
  • Your all-in-one solution package with audios, videos, manuals, softwares, and so on that tackles your main offer’s content in great detail

You can choose one from the list above or create your own if you already have one in my mind. Your back-end offer can also be a combination of these. After knowing what type of back-end product to create, the next question would be how to create it? The list below will show you how (don’t worry if you’re just a beginner, you can easily create your back-end product – see option 3)

Instant Back-End Product Creation:

• Option 1 – Teleseminar -> Home Study Course Package
  • When you host a teleseminar, record everything on it
  • Have the audio and video recordings transcribed
  • Gather all the recordings and transcriptions and package it to create a Home Study Course
• Option 2 – Workshop -> Membership Site
  • Launch a monthly workshop and record everything as well
  • Transcribe the recordings and add content, if needed, and upload it all to a secured member’s area
• Option 3 – Interview Experts In Your Field -> Membership Site or Home Study Course
  • This is for those who are only starting out
  • Find experts in your field and interview them
  • Make sure you mention your intention of doing the interview
  • Record the interview, have it transcribed and put it on a membership site (if you’re planning to do an interview every month) or packaged it with a home study course

There are no limit on the types of back-end products you can offer. Creating back-end products should not be hard at all, just extract that creative juices of yours and start brainstorming on ideas that you think will fit and boost the overall value of your front-end offers.

Others who read this post also read:

• August 31, 2009 -- Getting Ideas For Your First Info Product (1)
• August 26, 2009 -- Internet Marketing For Newbies – Saving While Making Money Online (2)
• October 12, 2009 -- My Take On The New FTC Rule Concerning Online Marketers (1)
• October 3, 2009 -- Article Marketing 101 (0)
• September 9, 2009 -- Split Testing Basics (2)

You’ve done choosing your target market, finished researching it, and have chosen a niche that is profitable and unsaturated. Now, you’re ready to create your first info product!

You think the researching part is over? WRONG!

A niche marketer knows that a seemingly lucrative market may not be what it seems after doing product research. After finishing this step, you will find out your target market’s “true potential” – its value may be a lot less or a lot more than you originally thought.

Product research is one of the critical steps you should take as a marketer as it could dramatically increase your chance in dominating your chosen market. This will uncover hidden profitable niches within your chosen niche. Niche that are with  less competition but the same profitability.

Know what your market wants!

Where to get your info product ideas:

• Online Methods:
  • Amazon.com – gives you detailed search results and allows you to browse by subject, watch product trends, sort by best selling titles and more. Look for the best selling titles and subtitles of your chosen niche. You can check the preview of the book you like to based your product on and take note of its table of contents.
  • Magazines.com – provides top categories and ranks titles. Check out the best selling magazines and check its contents. What titles are doing good? Is there a niche within your target niche? Do your research!
  • Community forums – participate in forums within your niche. Know what people are looking for. What problems do they want to be solved? Make sure that the forum is active and has many members.
  • Short Course Catalogs – this is a great idea for upcoming trends. Look for online class directories like “The Learning Annex” and look for courses that are selling fast. You can also look for seminars and events as well.
• Offline Methods:
  
  • Magazine Racks or Stores – look for related magazines in your niche. See if it’s been around for some time. Check for its contents and read the articles. This can give you an idea on your product’s topics.
  • Book Stores – just like magazine stores, check for the best selling books on your local book store. Take note of the nature of how these books were titled and how you can use it to your product.
  • Passionate People - open your radar when someone talks about your niche passionately. This people can be found at parties, at seminars, or at conventions. Listen to how they talk to each other. What are the common problems they’re having and where are they spending the most bucks.
  • Television Programs – watch programs that have general interest topics. TV programs are driven by trend so watch out for something like “The next fastest growing hobby in the US” or “The next big thing in your market”.

Focus on creating one product at first. You can add some bonuses if you want, to increase its value. Bonuses such as products that can complement what you have to offer based on what you have researched.

You now have a wealth of information in your arsenal. Use it to construct your marketing plan and create an info product that will surely sell.

Others who read this post also read:

• October 12, 2009 -- My Take On The New FTC Rule Concerning Online Marketers (1)
• August 25, 2009 -- How To Become An Expert In Your Niche (1)
• August 10, 2009 -- Don’t Be Sold! (1)
• August 1, 2009 -- How to Write a Sales Letter That Really Sells (5)
• September 9, 2009 -- Split Testing Basics (2)