On my last post, Video Marketing 101, we talked about the importance of video marketing and how your “money” videos should look like. On this post, we’ll go one level deeper – I’ll teach you how should you create your videos, the one major component that you don’t want to miss, and to where you can submit it.

Tools You Need To Create a “Money” Video

Creating your videos should not be that hard. You don’t need high end equipments and other costly stuffs to make a “money” video. You don’t even need to shoot yourself (for those who are afraid of speaking in front of a camera.) What I’m going to teach you only needs a software application, your ideas, some background audio and your voice (if you have a recording software).

There are several applications for creating videos, some are free, and some are paid. The free ones are Windows Paint for creating your slides and Windows Movie Maker for editing and creating your videos. Paid applications are Microsoft Powerpoint and Camtasia (the internet marketer’s choice for screen recording software).

If you are serious on marketing your products using videos, then go with the paid applications as it contains a lot of features and functions that the free ones lack. But I highly suggest to just use the free software first as it is sufficient enough to create your first “money” video.

The Most Important Components of Your Video

One of the most important parts of your video is the call to action on the last slide. Treat it as an advertisement. You should also have a slide that summarizes all the strong points before the call to action slide.

One more component to consider is your video length. If you’re just promoting a product, then make your video short (as short as a minute or two). Making it longer than that makes it boring to your viewers since the purpose of your video is just to promote a particular product. Your videos can be longer only if you’re giving content to people (like my example on the teaser video).

Video Creation Guide (or more like slide show creation)

1. Create a story board for your video – this is the script that you will use in each slide.
2. Type each line in your script in Windows Paint by using a text box and saving it as jpeg format or make slides of each line on Microsoft Powerpoint. This will result in one or two lines per slide. I usually use just one line per slide.
3. After creating all the slides, create your video by using the video software applications. Put the slides in order, add some special effects if you want to, add a background audio if you don’t want to record your own voice, and that’s it. Your video is now ready for submission.

Final Touches for Your “Money” Videos

Now that your video is ready to upload in video websites, your next task is to search for keywords. You should spend a decent time for researching the keywords that you will use as the title for your videos in the video websites. It’s not enough that you create a “money” video; you should target the best keyword for its title as well.

If you don’t research for the right keywords to use, your videos will not rank high enough if your keyword title has too much competition or you won’t get enough searches if you pick a keyword title that is too specific.

I have a free keyword software on my other site, My-Resources.Net. If you want your keyword research to be faster and easier, you can download the free internet marketing software here.

The Final Step: Submitting Your “Money” Videos

There are several video websites on the internet. You can probably find several dozens of these sites using search engines. However, you might want to focus on the sites that bring most of the traffic.

Here is my favorite list of video sites:

• YouTube
• Google Video
• Dailymotion
• Flurl
• Spike
• Facebook
• Blip
• Howcast
• Metacafe
• MySpace
• Revver
• Vsocial
• Veoh
• Viddler
• Photobucket
• Yahoo

Just remember that you need to have the “http://” on every link that you will put on these video websites. This will make it clickable and will be easily read by search engine crawlers. Also, don’t forget to put at least 6 keywords as its tags if it’s available.

And that’s all you need to know about the basics of video marketing.

Create your first “money” video, optimize it for it to rank higher and faster, submit it to video websites, and as you make money online, don’t forget to share or bookmark this post. =)

Others who read this post also read:

• July 16, 2009 -- Video Marketing 101 (2)
• August 15, 2009 -- Forum Marketing 101 (1)
• September 3, 2009 -- Email Marketing 101 (0)
• August 1, 2009 -- How to Write a Sales Letter That Really Sells (5)
• July 24, 2009 -- How To Make More Money Online By Slivering Your Products (4)

One of my favorite methods to drive traffic to my sites is through video marketing.

You create a video, submit it to video websites (the most popular of which is YouTube.Com), target a particular keyword you want to rank, and finally put a backlink to your site. That’s how it basically works.

Do this and you will get free viral traffic as your video is distributed across the world wide web. More traffic = you make more money online.

Benefits Of Video Marketing:

• Not a lot of people are doing video marketing yet, so what they are missing is what you are going to gain. Video marketing will give you access to tons of valuable backlinks that others are missing. Do that extra effort of doing a video and you’ll be at an edge against other marketers.
• Videos are viral in nature. A video can be unstoppable once it is set. It can take a life on its own if you do it right.
• Almost half of the traffic on the internet is now video. If you’re not creating videos, then that’s a lot of traffic you’re missing out. If you want to make a lot of money online, then you won’t want to miss half of the traffic would you?

Criteria Of A “Money” Video

Now you know why video marketing is so important to your online marketing, the next question would be what’s the criteria to making a “money” video. A “Money” video is a video that brings you viral traffic and makes you more money online.

Your videos should:

• Appear professional – this should be the first one to give importance to. If you’re video looks like it was made by a 10 year old kid, do you think the visitors will click on your link? It doesn’t have to look really good but you have to make it look professional.
• Be a teaser type - your videos should in a way tease the viewers to make them want more of what you have to offer. For example, I am promoting a course on how to make money online using videos. I’ll make two videos for it, one to submit to video websites (the teaser video), and one on my landing/ squeeze page (the video containing more valuable information). The teaser video can contain 1/4 of the free training you’re offering and then tell the viewers that there is a video with more information on your site. Information that will make the results you showed on your teaser video easier to achieve. This technique will dramatically increase your click-through rate.
• Contain lots of valuable information – if you want your videos to circle around the net, it should contain information that will satisfy the majority of its viewers. Give them what they usually don’t know and expect your videos to be viewed by more people.
• Be targeting a particular audience – you can’t make money if your videos are too general. The content of your videos should make your target market interested to what you are offering them and this can only be achieved if your videos are structured around a particular audience.
• Have the potential to be “viral” – viral = more traffic = you make more money online. If you create your videos using the criteria above, then this will give them a higher chance of being viral.

On my next post, Video Marketing 202, I’ll tackle the steps to create a “money” video, the tools you need to create such videos, my favorite list of video websites, and some techniques that I use to further optimize my videos.

What I want you to do now is gather your ideas for your first “money” video and plan how you would want it to be. Don’t worry, you don’t have to shoot yourself if you don’t want to. More on this on my next post.

Others who read this post also read:

• July 19, 2009 -- Video Marketing 202 (0)
• August 15, 2009 -- Forum Marketing 101 (1)
• September 3, 2009 -- Email Marketing 101 (0)
• August 1, 2009 -- How to Write a Sales Letter That Really Sells (5)
• July 24, 2009 -- How To Make More Money Online By Slivering Your Products (4)