“The Money Is In The List”, that’s what almost all the internet marketing gurus say and you will hear it as long as you are doing online marketing. It may be a cliche, but this is really the truth. Having a big list is a major advantage to internet marketers when it comes to promoting their products or someone else’s products.

Several courses out there focus on how to build a big list…but having a big list WILL NOT give you any money online if you don’t communicate well with it.

Email marketing is one of the best free online marketing methods. However, you have to know some things in order for it to work right.

Here are some basic email marketing tips to get you started:

Avoiding Spam Filters

Email marketing is getting harder and harder these days as the information technology grows – with all the spam filters and certain restrictions of major ISPs. So having a knowledge of what triggers a spam is a really good arsenal to take along on your internet marketing journey.

1. Don’t send unsolicited email.

Unsolicited emails will most likely end you up with a major complaint and so prepare to get hit by your ISP really hard. You don’t want to ruin your reputation because of a single mistake would you?

Only send emails to people who really want your information. These are people who signed up in your opt-in form and gave you their contact information.

2. Avoid spam filters that several ISPs use.

The filters being used by these ISPs isn’t perfect. It’s only a system after all. Even if you send non-spam emails to people who opted in with you, it will likely end up being not delivered because of these spam filters.

The system have no way of accurately checking if your email is a spam or not. It targets the words you use in your emails as well as the subject line. Every system has a flaw, so is these spam filters. Sometimes, it takes a word completely wrong and mark it as a spam, even if it isn’t.

There are hundreds and thousands of words that are technically considered as “spam” words so I can’t tackle it in this post. You can, however, search for free email score sites and have them check and give your emails a score.

One example of this site is this – http://www.mailingcheck.com/spamassassin-score/.

Make Your Subject Line Stand Out

No matter how good your email content is, it will not be read if it doesn’t have a captivating subject line.

Treat the subject line as your main headline in a sales page. Make it interesting enough to get your subscribers attention. Read through some emails that you have in your inbox. Take a note of those subject lines that really get you want to open it.

One thing you have to avoid is to write a subject line that will mislead your subscribers. Do this and see your unsubsribe statistic shoot up fast.

Create A Well Structured Email Body

This is your chance to get your subscribers to do the action that you want them to do. Aside from making the body of your email informative and interesting, it should have a good structure.

Write the body of your emails as you are writing a sales copy. Include an intro, a body, and a conclusion with a strong call to action.

These are just some of the things that you should do in order to communicate well with your list. The most important step you should do consistently is to deliver high quality information with your list regularly (don’t just send hard-pitch emails!). Mixed it up with your promotions.

Email marketing is not just about making money, it’s about making a long-term relationship with your list.

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