Submitting websites to search engines is not necessary these days. And doing it repeatedly is just a waste of time and money (if you opted for the paid ones.) A lot of webmasters say that it used to be a great way to get your site indexed fast.

During my first few months on internet marketing, I spent a lot of money for these search engine submission sites. Several of these sites claim that they are going to submit your site to a hundred thousand or more search engines. Talk about extreme! I only know a handful of search engines that are worth worrying about.

Search engines like Google, Yahoo, or MSN use crawlers or spiders to crawl the net to find sites. These spiders follow every links that they find on a particular website. This should only be your reason to use those submit services as they get you links back to your site.

Why are there search engine submit services?

I think it’s because several website owners got used to it. Especially the new ones. Many offer this kind of service because you, as their would-be customers, look for it. That’s why a lot of web designers and search engine optimizers offer this kind of services because they may lose to their competitors that offer it.

I still think that several of these search engines submit sites are scams. They take your money for something that is not really needed. I didn’t submit any of my new sites and yet they are getting indexed within the next 48-72 hours.

How will search engines index your site if you don’t submit to them?

They will…in time and if you do it right.

What you need to get indexed? Links to your site – the more important and relevant those links are, the better you will rank. (I talked about on-page SEO on one of my post, if you want to learn more about it, read Search Engine Optimization Simplified)

You will attract these spiders and crawlers faster and more often if you get links to your site. Yes, much faster than using those search engines submit services.

Try to find as many websites as you can – websites that are relevant to yours. Then find a way to get your link in to that site.

This is what I said a while ago that this should be your only reason to submit to search engines: BACKLINKS. And you don’t need to pay for it; there are a LOT of free directories to submit.

If you’re new, one of the first things you should do is submit your site to as many free directories as you can. Some of these directories get spidered all the time. When a search engine spider crawls through one of the sites you submitted, it will follow the link to your site. (Submit your site only once, no use submitting it repeatedly.)

This technique may not do a deep crawl on your website right away, but it will in time. Just create enough content – unique, high quality content. These spiders love content and will visit your site more often if you update it with fresh content frequently.

Doing the above technique should get your website indexed in the next 48-72 hours. After getting indexed, all you need to do is concentrate on getting better quality links. You can get links by posting in forums, blog commenting, leaving a product review, and so on…I’ll give more link strategies on my future posts.

There is no shortcut to everything. You need to work for it to achieve the results you wanted. Practice getting quality links to your site everyday and offer something that the search engine crawlers and spiders love – and I guarantee you that your website will get indexed. REAL FAST.

Get those links!

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• July 11, 2009 -- Search Engine Optimization Simplified (3)
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Traffic generation is the lifeline of your online business. No traffic = no sales. There are several ways to get traffic to your site, most of which are free, and some of which are paid.

If you’re just new on marketing through the internet, chances are, you don’t have that much money to spare for advertising. Worry not, there are a lot of ways to get free highly targeted traffic to your site. It won’t cost you money, but it will cost you time.

Getting Free Traffic Using Search Engine Optimization

When it comes to free traffic, nothing is more targeted than ranking well in search engines for your specific keyword/s. Optimizing your site to rank well in Google or other search engines (commonly known as SEO – Search Engine Optimization) is one of the best and most effective way to get free traffic automatically.

Your aim should not only be at the top 10 of the 1st page but to be the number 1 on your specified keyword/s. A study done by Cornell University last 2006 shows that over 50% of clicks go to the top 1 listing.

The immediate advantage is that the sites which are at the top of the list get the most and highly targeted traffic.

Search Engine Ranking Factors

The truth is, no one knows how many factors the search engines have to compute for the rankings. Google measures rank based on a really large number of factors (we’re talking about over 100 total factors here…)

Having a knowledge of these factors and their estimated weight will help your pages to always rank well and get targeted free traffic.

On page ranking factors:

• Title Tag Usage
• Meta Tags
• H1-H6 Tags
• Body Text
• Domain names
• And Many More…

This list is only a fraction of what you need to optimize on your web page for it to rank well. However, keep in mind that on page factors only contribute to a small portion (around 20-30%) of the actual rank.

Internet Search Engines Secrets

The truth is, Google cannot tell exactly what your website’s content is all about and which content should be ranked the highest. Remember, Google is only a program – a system based on computer algorithms. Now how can Google tell who should rank first? This is through recommendations from other websites which is better known as links.

The internet is one big popularity contest. Hide out and do nothing, and no one will notice you. Socialize and hang around with others, participate and get known, then there’s a bigger chance that Google will notice you as well.

It’s All About Keywords!

Search engines rank content based on keywords. You should write content and structure pages to target keywords. Successful search engine optimization strategies are structured around keywords.

If website rank depends on links then keyword specific rank depends on keyword specific links.

Today, it’s not enough to just have more links as Google is looking for a lot of criteria such as: how popular are your links, how old are they, your link’s growth rate, link anchor text, and so on…

The Art Of Keyword Linking For Search Engine Optimization

The secret: Focus on the quality of your links and not on the quantity. Build your links by getting links from websites which are:

1. On the same niche and topic as yours
2. Attracts high volume of traffic
3. Widely referenced and well known
4. Considered as an authority site by Google

Anchor Text

Effective links will be links pointing to your website using the keyword/s or phrase you want to rank well for as the anchor text. For example, if I want to link to my site, RiczSabido.Com, instead of using “Click Here” or “Visit Website”, I would go for a keyword that I want to target like “making money online”. So instead of just RiczSabido.Com, the link should look like Free Making Money Online Tips.

Let’s say I would want this page to rank for the phrase “search engine optimization tips”. I would seek links from other sites and ask them to format it like this: <a href=”http://www.riczsabido.com/search-engine-optimization-simplified”> Search Engine Optimization Tips” </a>.

Winning The Search Engine Optimization Contest

Google analyzes the links pointing to your website and decides what it should rank for based on what website is linking to you and more importantly how they are linking to you. The site with the right links pointing to it using the proper keyword anchor text will stand the best chance of ranking for that keyword.

How you will get these links will determine how successful you will be at building rank for your keywords. There are several methods to get these kind of links. We’ll tackle that in the future.

For now, go out there, introduce yourself to the world wide web and get those links!

Others who read this post also read:

• August 13, 2009 -- Submitting Your Websites to Search Engines – The Truth… (0)
• October 3, 2009 -- Article Marketing 101 (0)
• September 27, 2009 -- Using Yoono Video (1)
• September 13, 2009 -- Internet Viral Marketing 101 (2)
• August 15, 2009 -- Forum Marketing 101 (1)