Getting Ideas For Your First Info Product
You’ve done choosing your target market, finished researching it, and have chosen a niche that is profitable and unsaturated. Now, you’re ready to create your first info product!
You think the researching part is over? WRONG!
A niche marketer knows that a seemingly lucrative market may not be what it seems after doing product research. After finishing this step, you will find out your target market’s “true potential” – its value may be a lot less or a lot more than you originally thought.
Product research is one of the critical steps you should take as a marketer as it could dramatically increase your chance in dominating your chosen market. This will uncover hidden profitable niches within your chosen niche. Niche that are with less competition but the same profitability.
Know what your market wants!
Where to get your info product ideas:
- Online Methods:
- Amazon.com – gives you detailed search results and allows you to browse by subject, watch product trends, sort by best selling titles and more. Look for the best selling titles and subtitles of your chosen niche. You can check the preview of the book you like to based your product on and take note of its table of contents.
- Magazines.com – provides top categories and ranks titles. Check out the best selling magazines and check its contents. What titles are doing good? Is there a niche within your target niche? Do your research!
- Community forums – participate in forums within your niche. Know what people are looking for. What problems do they want to be solved? Make sure that the forum is active and has many members.
- Short Course Catalogs – this is a great idea for upcoming trends. Look for online class directories like “The Learning Annex” and look for courses that are selling fast. You can also look for seminars and events as well.
- Offline Methods:
- Magazine Racks or Stores – look for related magazines in your niche. See if it’s been around for some time. Check for its contents and read the articles. This can give you an idea on your product’s topics.
- Book Stores – just like magazine stores, check for the best selling books on your local book store. Take note of the nature of how these books were titled and how you can use it to your product.
- Passionate People - open your radar when someone talks about your niche passionately. This people can be found at parties, at seminars, or at conventions. Listen to how they talk to each other. What are the common problems they’re having and where are they spending the most bucks.
- Television Programs – watch programs that have general interest topics. TV programs are driven by trend so watch out for something like “The next fastest growing hobby in the US” or “The next big thing in your market”.
Focus on creating one product at first. You can add some bonuses if you want, to increase its value. Bonuses such as products that can complement what you have to offer based on what you have researched.
You now have a wealth of information in your arsenal. Use it to construct your marketing plan and create an info product that will surely sell.
One Response to “Getting Ideas For Your First Info Product”
Instant Back-End Product Creation | Internet Marketing Proven Methods and Tips On Making Money Online by Ricz Sabido on September 5, 2009
[...] Comments On my last post, Getting Ideas For Your First info Product, you learned where to look for ideas on your very first info product. This product will form your [...]