Instant Back-End Product Creation

By Ricz Sabido On September 5, 2009 Under Product Creation

On my last post, Getting Ideas For Your First info Product, you learned where to look for ideas on your very first info product. This product will form your front-end promotion and is the one where you will focus your marketing efforts. As also mentioned on Looking in an Internet Marketing Guru’s Mind post, you need a solid sales funnel to really bring in the dough.

Back End Products

Back-end offers are high quality, high priced products that are immediately offered (one-time-offer back-ends) or offered after some time to those who bought your front-end products.

Why Create Back-End Offers:

This instantly doubles or even triples your income without additional traffic
People will look at you as an expert – back-end offers will give you more credibility (this depends on how you choose your back-end offer, I’ll teach this later on)
Back-end offers are easier to sell than your front-end products since the people seeing the back-end offer already bought from you

Before integrating your back-end offers with your front-end products, you need to make sure that everything is in place and that your front-end is really doing well in terms of sales and conversion. Here are some back-end product ideas to give you a head start.

Back-End Product Ideas:

Seminars
- This is a live event that is either hosted by you or other internet marketers (you being one of the guest speakers)
- You can offer free tickets as your back-end or the recording of the event itself.
- Will boost your credibility, include photos of you and with other well-known internet marketers
Workshops
- One of the highest priced back-end products
- Very limited slots – workshops are in-depth, hands-on training, much like personal coaching but with limited time to each attendees
Teleseminars
- A live training event that can be accessed via the internet or telephone
- Usually focused on one particular topic
Personal Coachings
- A personal or over-the-phone consultation
- A one-on-one session with a buyer
Continuity Programs
- Those that have monthly recurring fees
- This can be newsletters (physical or digital), membership sites, audios or videos of the month, monthly softwares, etc…
Softwares
- Tools that can complement your main offer
- Can integrate with the membership site model – this is when you charge your customers a monthly fee for the use of the software
Home Study Courses
- Your all-in-one solution package with audios, videos, manuals, softwares, and so on that tackles your main offer’s content in great detail

You can choose one from the list above or create your own if you already have one in my mind. Your back-end offer can also be a combination of these. After knowing what type of back-end product to create, the next question would be how to create it? The list below will show you how (don’t worry if you’re just a beginner, you can easily create your back-end product – see option 3)

Instant Back-End Product Creation:

Option 1 – Teleseminar -> Home Study Course Package
- When you host a teleseminar, record everything on it
- Have the audio and video recordings transcribed
- Gather all the recordings and transcriptions and package it to create a Home Study Course
Option 2 – Workshop -> Membership Site
- Launch a monthly workshop and record everything as well
- Transcribe the recordings and add content, if needed, and upload it all to a secured member’s area
Option 3 – Interview Experts In Your Field -> Membership Site or Home Study Course
- This is for those who are only starting out
- Find experts in your field and interview them
- Make sure you mention your intention of doing the interview
- Record the interview, have it transcribed and put it on a membership site (if you’re planning to do an interview every month) or packaged it with a home study course

There are no limit on the types of back-end products you can offer. Creating back-end products should not be hard at all, just extract that creative juices of yours and start brainstorming on ideas that you think will fit and boost the overall value of your front-end offers.