Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan

By Ricz Sabido On January 11, 2010 Under Website Traffic

On my last post, Website Traffic – The Lifeline Of Your Online Business, I simplified the traffic generation process and how to maximize your website’s exposure.

Bringing your site’s URL in as many people as possible will definitely give you hundreds, if not thousands, of visitors a day but in order for your site to stand on its own, you should start your marketing campaign the right way.

Planning For the Type of Traffic to Use

There are two types of website traffic:

Short Term Traffic
Long Term Traffic

Short term and long term traffic is completely different in terms of its timing and efficiency.

Short Term Traffic

Website traffic that you can generate really fast and can give you a sudden boost of visitors that only lasts for a few days.

Examples of Short Term Traffic

Sending to your email list
Google Adwords (last as long as you have a budget)

Long Term Traffic

Needs a lot of work and takes time to build but once there, it will give you a steady stream of traffic that will last for years (if done right).

Examples of Long Term Traffic

Writing Articles
Submitting Press Releases

Before creating your marketing plan, you should answer these important questions:

Where you are right now – When choosing for the right combination of these two, you should consider the status of your online business.

What you have right now – It’s not enough to know the right timing and type of traffic to use, you should also consider your business’ current resources.

Two Resources That You Control and Have:

Money
Time

At first, your whole marketing campaign should be based on these two resources.

Regardless of how you generate traffic, it will always fall down into three categories: Buy, Attract, and Steal.

3 Ways To Drive Traffic To Your Site

Buy Traffic – Pay-per-click, e-zine, classified advertising and any paid methods
Attract Traffic – Proving good quality content through articles, press releases, giving away reports, etc…
Steal Traffic – using the popularity and traffic of BIG sites like high-traffic blogs, forums, social sites, etc…

I’ll discuss each of these three in detail on my future posts. What’s important for now is that you know how to properly integrate short term and long term traffic in your website’s marketing plan based on your current resources and situation.