Looking in an Internet Marketing Guru’s Mind
What do the internet marketing guru’s know that the other 90% of the marketer’s don’t? What do you need to reach the same $50,000+ per month income (or at least achieve half of it) that they are living right now?
I am not an internet marketing guru…and I don’t want to be one. However, I learned a lot from these gurus on their product launches and some of their high priced courses. I followed some of these internet marketing gurus’ campaigns and would like to share some of the things that I learned from it (if I share all of it, it would take me days to finish this post).
Guru’s Secret #1 – They Don’t Just Build a List
List building is one of the most overused phrases by almost all marketers online. I don’t mean that you should not build a list, what I want you to do is don’t JUST build a list, focus on building a strong buyer’s list.
I know most of the guru’s have several lists but these lists would only fall into two major categories: a prospects list (the freebie seekers are here) and a buyers list (where the real money is made). Focus most of your time on the buyers list because these are the people who have money and have a higher chance of making a second purchase from you.
Guru’s Secret #2 – They Have a Napkin Sized Business Model/ Plan
You don’t have to build a multiple page business plan to succeed in internet marketing. Sometimes keeping it simple is more effective.
Internet marketing gurus can write down their entire business model/ plan on the front side of a napkin. What do your business plan look like? Eliminate those extra lines and use the K.I.S.S strategy.
Guru’s Secret #3 – They Don’t Focus on their Front-End
When I was starting out last year, I would allocate most of my time on the first sale. Guru’s don’t. They even give their front-end or their first sale away for free or only for a buck. How do they earn from a free or almost free product? By implementing a well-planned product funnel.
A product funnel looks like this:
As you can see, the entrance to the funnel is very wide. You should drive all of your traffic here.
An internet marketing guru’s product funnel will always have three levels: the front-end, mid-level, and a back-end.
Front-end products are low priced ebooks, courses, softwares, etc… with a price range of $5-$30. Mid-level price range is usually from $100-$400+. One example is a home-study course. The backend product, which is where the guru’s make real money, ranges from a thousand to ten thousand dollars. This can be private seminars, one-on-one coaching, etc…
Guru’s Secret #4 – They Harness the Power of Continuity
Continuity is king. I’m sure you have heard of that phrase. Your business model should include residual income as this will give you a solid stream of revenue, even if you decide to take a vacation.
Go back with the product funnel diagram. As you drive traffic to your front-end product, your mid-level or the up-sell should be where your continuity program lies. Include it as a bonus. This way, you are making your continuity program a forced one and not an optional one. However, please clearly state this to your buyers.
Explain what will they get (in this case the free trial to your continuity program), the amount that they will be charged in case they still want to continue after the trial, and how can they cancel from it.
Several internet marketing gurus have implemented this technique since the start of this year (2009). One example is Russell Brunson’s DotComSecrets program. They would offer you a free CD, together with their continuity program which is a membership site. Another example is Anik Singal and Amit Mehta’s PPC Classroom. They gave away a free CD about their membership site, PPC Classroom 2.0, and yes, a free trial to it too. Mike Filsaime has three launches that have continuity in it (his monthly newsletter): Butterfly Marketing Script, Traffic Crusher, and Niche Crusher.
There are three types of continuity:
- Physical Products – Monthly Magazine, Newsletter, DVD or CD Series
- Membership Sites – Yearly, Monthly, Weekly subscriptions
- Software Applications – monthly fee for the use of the software
The key to this technique is quality. Make sure that your product can and will satisfy your buyer’s expectations and needs. If you don’t have a continuity program in place, you’re wasting a lot of money. Remember, continuity is KING!
Guru’s Secret #5 – They Don’t Put All Of Their Eggs In One Basket
Internet marketing products are very volatile in nature. Certain products can give you thousands of sales last month but can only give you a few hundred this month. Never stop from just having one product.
A guru’s new product launch may give him $60,000 in the first month, but he won’t expect that income level to stay any longer. That’s why after a successful launch, they are back with they’re planning board and think of their next launch.
Never put all of your efforts on just one product. Internet marketing is changing and evolving really fast. Be dynamic!
Guru’s Secret #6 – They Are All Fast Action Takers
This is also part of being dynamic. Don’t be a perfectionist on your promotions or products. Your product may never see the sunlight if you try to polish all of its angles. All internet marketing gurus know of the phrase “Ready, Fire, Aim!” and they practice it all the time.
Whatever your plans are, practice to put something up online as soon as you can and just aim and refine it as you go. Just make sure that you have tested all of its functions, checked all its grammars and the graphics are aligned the way you want it to. You don’t want to make your product look like cheap, but at least get something out there and just learn and tweak along the way.
Now that you’ve seen an internet marketing guru’s mind, all that’s left is for you to take action! Even if you read posts like this every day, it won’t make you money. Spend the most of your time in turning what you’ve learned into gold.
One Response to “Looking in an Internet Marketing Guru’s Mind”
Internet Marketing For Newbies – Saving While Making Money Online | Internet Marketing Proven Methods and Tips On Making Money Online by Ricz Sabido on August 26, 2009
[...] to top internet marketers or the “gurus” list. I know, it really is a hassle to be in an internet marketer’s list. Being [...]