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Posts Tagged ‘marketing plan’

Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan

By Ricz Sabido On January 11, 2010 No Comments
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On my last post, Website Traffic – The Lifeline Of Your Online Business, I simplified the traffic generation process and how to maximize your website’s exposure.

Bringing your site’s URL in as many people as possible will definitely give you hundreds, if not thousands, of visitors a day but in order for your site to stand on its own, you should start your marketing campaign the right way.

Planning For the Type of Traffic to Use

There are two types of website traffic:

  • Short Term Traffic
  • Long Term Traffic

Short term and long term traffic is completely different in terms of its timing and efficiency.

Short Term Traffic

Website traffic that you can generate really fast and can give you a sudden boost of visitors that only lasts for a few days.

Examples of Short Term Traffic

  • Sending to your email list
  • Google Adwords (last as long as
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