I’m sure by now that you already have a plan and strategy in place for your site’s marketing campaign, if you don’t have one, I suggest you read my previous posts, Integrating Short Term and Long Term Traffic and Targeted Traffic first.

Before moving on to specific traffic methods and techniques, I’ll give you the list of all the basic traffic methods that I use and tell you the benefits and differences of each one (I won’t go into details here as each one of these methods need a whole new post). Don’t get overwhelmed by the huge list though…remember that you don’t have to do all this in one go. Take it slow and steady.

The list below is divided into two categories, free traffic and paid traffic, and they are arranged and sorted out further by speed in descending order, meaning the first one in each list category is the fastest method to acquire traffic.

Paid Traffic

• Pay-Per-Click Advertising
  • Instant traffic literally! You will see results within minutes after setting up your campaign
  • Can be short-term or long-term, depends on how much you are willing to spend
  • You only pay for results (clicks)
  • Gives you, as the advertiser, the power to control the costs.
• Banner or Text Link Advertising
  • Second to PPC when it comes to sending traffic
  • Same with PPC advertising, can give you short and long-term results depending on your budget
  • You pay for exposure (usually on a monthly basis)
  • Good for bringing highly targeted traffic if you choose well for the sites to advertise on
• Newsletter or Ezine Advertising
  • A short term method – will give you a sudden boost of traffic in a short time
  • Still works but you have to find a newsletter or ezine that is directly related to what you are offering
  • Payment terms differ as some sites charge per newsletter and some charge per month
  • Can give you high quality traffic if you know the right way to do it (right ads to create, methods to use, etc…)

Free Traffic (some of them have a paid option where you get a lot of cool features)

• Article Marketing
  • Really effective in building long-term traffic
  • Slow at first but once set up, it will give you continuous flow of traffic
• Video/ Audio Marketing
  • Good for those who enjoy talking than writing
  • Can bring out your personality more than an article or blog post
  • Videos can be viral if done right – will be passed on throughout the internet
• Submitting Press Releases
  • Can give you short-term traffic (once the press release is published) and long-term traffic (a really good press release that is keyword rich can go a long way)
  • Get your press releases published once and your content will be distributed to several sites
• Classified Advertising
  • Gives more space than PPC and e-zine advertising
  • You can give your ads a boost with a really small fee
• Forum Posting/ Marketing
  • Can also give you instant traffic, however, there are so many variables to consider such as :
    • Forum’s activity
    • Traffic of the forum
    • Forum’s SEO
    • Forum’s posting rules
  • There are millions of forums in the net – you can easily find one that is targeted to your niche/ offer
• Blog Commenting
  • Same as forum posting as it also depends on a lot of factors
  • There are a lot of blogs out there that allows you to leave a comment, it’s just a matter of choosing the right blogs to comment on
• Social Networking
  • Places where you can build relationship with your prospects and subscribers
  • Some of these sites give you the chance to create your own page (hub pages) where you can post your content and your links
• Blog Traffic
  • Blogs are loved by the search engines so expect your blog to be indexed a lot faster than other type of sites
  • Has a built in RSS feature where it automatically submits your content to several sites
• Search Engine Optimization (SEO)
  • Although this is the last in the list, as it will really take time to rank well in the search engines, this is probably the best and one of my favorites that can give you the highest quality of traffic there is – organic search!
  • Not that hard as what others are saying, you just have to do the right thing
  • Once you are in the search engine’s front page results, competitors will be having a hard time to knock you off…unless you start gathering targeted links that is.

These methods are just the basics, there are more out there but I want you to start with the basics as this will build your website traffic’s marketing campaign’s foundation. Don’t worry if you don’t know any or one or more of these stuffs as I will teach you each of these methods in my next future posts.

The key to building long term and steady traffic is to start with the basics, master only one method at a time, simplify and automate as much work as possible and always track and measure your results.

Others who read this post also read:

• January 16, 2010 -- Targeted Traffic – The Key To Maximum Conversion (0)
• January 11, 2010 -- Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan (2)
• December 27, 2009 -- Website Traffic – The Lifeline of Your Online Business (1)

After sorting out the type of traffic to use on your website’s marketing campaign, it’s time to gather the right keywords to use to get targeted traffic.

In order for your site to survive for years to come, the right mix of short-term and long-term traffic is needed, however, in order to maximize your conversion rate and make more sales, a different approach and more research is essential.

Targeted Traffic = Higher Percentage of Making a Sale

Before you market and drive traffic to your site, you should gather keywords that you think are related and relevant to what you are offering. These keywords will give you targeted traffic that will boost your sales significantly.

Targeted traffic is simply getting the right people that are looking for the exact solution that you are offering (if you are selling something). Now how do you target these people? That’s where keywords or keyword phrases come in.

Keywords – The Primary Means of Targeting Visitors

From my previous post, Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan, I said that traffic generation is just really a combination of two methods – free traffic and paid traffic.

Considering your current resources, you can properly choose the best method to focus first. Regardless of what you choose, you still need to do the homework of gathering enough keywords to target.

It also doesn’t matter where your visitors are coming from (articles, blogs, organic search, ppc, etc…). What matters is that you use the right keywords to attract targeted traffic to your offers/ websites.

The Right Keywords to Use

Gathering the right keywords takes time but having these set of keywords can make or break your business so give importance to it. It is time consuming but it isn’t that hard. In fact, I believe you have stumbled on hundreds of these keywords already when you do your market or product research!

The first thing to do is to look for similar keywords of your main keyword or keyword phrase. If your product is an ebook on how to train a dog, then you should search for the keywords that are relevant to “dog training”.

Go to Google’s External Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) and put in your keyword to search. Google will give you a lot of relevant and related keywords as well as the synonyms to that keyword.

Take these keywords and put it in a list. Take note of the search volume too. The higher the volume, the better – although low volume “long-tail” keywords are also good. (I’ll discuss this advance technique on my future posts)

You can also use the free Keyword Tracker Tool (http://freekeywords.wordtracker.com/). The numbers here are just the tip of the iceberg…multiply the results by 8 to get a better estimate of the traffic.

For example, you searched the keyword “dog training”, and it gives you a search volume of 105. Multiplying this by 8 gives you 840 – a better estimate of the real traffic the keyword gets.

One last thing, be careful on choosing your keywords to add in your list. If you are selling a dog training ebook, then it’s a waste of time using “dog training video lessons” or “dog training supplies” because you are not offering it. In other words these keywords are not targeted to your product, which is an ebook.

If you are not satisfied with your keyword list, there are a lot of keyword tools, both paid and free, to use in order to expand your list. My favorites are Keyword Spy, pro version of Keyword Tracker, and Keyword Elite 2.0.

Others who read this post also read:

• January 23, 2010 -- Different Methods to Boost Your Website Traffic (0)
• January 11, 2010 -- Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan (2)
• December 27, 2009 -- Website Traffic – The Lifeline of Your Online Business (1)

On my last post, Website Traffic – The Lifeline Of Your Online Business, I simplified the traffic generation process and how to maximize your website’s exposure.

Bringing your site’s URL in as many people as possible will definitely give you hundreds, if not thousands, of visitors a day but in order for your site to stand on its own, you should start your marketing campaign the right way.

Planning For the Type of Traffic to Use

There are two types of website traffic:

• Short Term Traffic
• Long Term Traffic

Short term and long term traffic is completely different in terms of its timing and efficiency.

Short Term Traffic

Website traffic that you can generate really fast and can give you a sudden boost of visitors that only lasts for a few days.

Examples of Short Term Traffic

• Sending to your email list
• Google Adwords (last as long as you have a budget)

Long Term Traffic

Needs a lot of work and takes time to build but once there, it will give you a steady stream of traffic that will last for years (if done right).

Examples of Long Term Traffic

• Writing Articles
• Submitting Press Releases

Before creating your marketing plan, you should answer these important questions:

Where you are right now – When choosing for the right combination of these two, you should consider the status of your online business.

What you have right now – It’s not enough to know the right timing and type of traffic to use, you should also consider your business’ current resources.

Two Resources That You Control and Have:

• Money
• Time

At first, your whole marketing campaign should be based on these two resources.

Regardless of how you generate traffic, it will always fall down into three categories: Buy, Attract, and Steal.

3 Ways To Drive Traffic To Your Site

• Buy Traffic – Pay-per-click, e-zine, classified advertising and any paid methods
• Attract Traffic – Proving good quality content through articles, press releases, giving away reports, etc…
• Steal Traffic – using the popularity and traffic of BIG sites like high-traffic blogs, forums, social sites, etc…

I’ll discuss each of these three in detail on my future posts. What’s important for now is that you know how to properly integrate short term and long term traffic in your website’s marketing plan based on your current resources and situation.

Others who read this post also read:

• January 23, 2010 -- Different Methods to Boost Your Website Traffic (0)
• January 16, 2010 -- Targeted Traffic – The Key To Maximum Conversion (0)
• December 27, 2009 -- Website Traffic – The Lifeline of Your Online Business (1)

After months of work on my other sites and projects, I finally have the time to update this blog and as what I’ve stated on my last post, I will change the main topic of the blog from “make money online” to “getting targeted website traffic”.

If you still want to learn more of how to make money online, I will update my other blog, My-Resources.Net, with topics concerning “making money online reselling products”. You can visit it and download internet marketing products while you’re at it here: Resell Products | Master Resell Rights, Resell Rights, Private Label Rights.

As this is the very first topic in website traffic, I’ll give you a basic background on what web traffic really is and how simple driving traffic to your website can be.

Website Traffic

By now, you’re already familiar with the term traffic and the importance of getting targeted website traffic. If not, traffic is simply the visitors to your site…in internet marketing, this means getting your product in front of people who are looking for that specific solution.

Simplifying Website Traffic Generation

Getting traffic to your website, especially targeted ones, need not to be complicated and hard. You just need to understand and know the basic rules on how people find websites and their hangouts on the net.

It’s All About Exposure – Getting Your Links Spread Throughout the Web.

In order for people to know and visit your site, they first need to see it from the internet, hear it from their friends, or click a link to it from a different website. The possibilities are endless – it’s all about your website URL’s exposure! (URL = Uniform Resource Locator. For example, the URL of this site is http://www.riczsabido.com)

The higher website traffic you want, the more places you should put your website’s link. In other words, if you want maximum exposure and traffic, then you should get your site’s URL to as many websites as possible.

You Can Increase Web Traffic By:

• Partnering with other similar sites and exchanging links with them,
• Creating and providing content (articles, viral reports, press releases, free eBooks, etc…)
• Advertising (media buying, pay per click, banner ads, etc…)
• Linking to your site within several sites that allow it (forums, blogs, classified ads, videos, etc…)

Don’t worry if you don’t know this things, I’ll discuss all of these in detail on my future posts.

As what I’ve said, the possibilities are endless. There will always be a way to put your website URL in front of your target market.

Be creative!

When you find a site that is related to your product or website, ask yourself questions like: Can I put my link in this website? Can I submit an article with my link? Does the owner of the site allow advertising? Can I post a comment in this site? You get the point!

Keep looking for these sites and find a way to put your website link in it. Start slow – find one to three websites a day and post your website link there. You’ll be amazed how much traffic this simple step can give you.

Others who read this post also read:

• January 23, 2010 -- Different Methods to Boost Your Website Traffic (0)
• January 16, 2010 -- Targeted Traffic – The Key To Maximum Conversion (0)
• January 11, 2010 -- Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan (2)