Targeted Traffic – The Key To Maximum Conversion
After sorting out the type of traffic to use on your website’s marketing campaign, it’s time to gather the right keywords to use to get targeted traffic.
In order for your site to survive for years to come, the right mix of short-term and long-term traffic is needed, however, in order to maximize your conversion rate and make more sales, a different approach and more research is essential.
Targeted Traffic = Higher Percentage of Making a Sale
Before you market and drive traffic to your site, you should gather keywords that you think are related and relevant to what you are offering. These keywords will give you targeted traffic that will boost your sales significantly.
Targeted traffic is simply getting the right people that are looking for the exact solution that you are offering (if you are selling something). Now how do you target these people? That’s where keywords or keyword phrases come in.
Keywords – The Primary Means of Targeting Visitors
From my previous post, Integrating Short Term and Long Term Traffic To Your Website’s Marketing Plan, I said that traffic generation is just really a combination of two methods – free traffic and paid traffic.
Considering your current resources, you can properly choose the best method to focus first. Regardless of what you choose, you still need to do the homework of gathering enough keywords to target.
It also doesn’t matter where your visitors are coming from (articles, blogs, organic search, ppc, etc…). What matters is that you use the right keywords to attract targeted traffic to your offers/ websites.
The Right Keywords to Use
Gathering the right keywords takes time but having these set of keywords can make or break your business so give importance to it. It is time consuming but it isn’t that hard. In fact, I believe you have stumbled on hundreds of these keywords already when you do your market or product research!
The first thing to do is to look for similar keywords of your main keyword or keyword phrase. If your product is an ebook on how to train a dog, then you should search for the keywords that are relevant to “dog training”.
Go to Google’s External Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) and put in your keyword to search. Google will give you a lot of relevant and related keywords as well as the synonyms to that keyword.
Take these keywords and put it in a list. Take note of the search volume too. The higher the volume, the better – although low volume “long-tail” keywords are also good. (I’ll discuss this advance technique on my future posts)
You can also use the free Keyword Tracker Tool (http://freekeywords.wordtracker.com/). The numbers here are just the tip of the iceberg…multiply the results by 8 to get a better estimate of the traffic.
For example, you searched the keyword “dog training”, and it gives you a search volume of 105. Multiplying this by 8 gives you 840 – a better estimate of the real traffic the keyword gets.
One last thing, be careful on choosing your keywords to add in your list. If you are selling a dog training ebook, then it’s a waste of time using “dog training video lessons” or “dog training supplies” because you are not offering it. In other words these keywords are not targeted to your product, which is an ebook.
If you are not satisfied with your keyword list, there are a lot of keyword tools, both paid and free, to use in order to expand your list. My favorites are Keyword Spy, pro version of Keyword Tracker, and Keyword Elite 2.0.
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