Video Marketing 101

One of my favorite methods to drive traffic to my sites is through video marketing.

You create a video, submit it to video websites (the most popular of which is YouTube.Com), target a particular keyword you want to rank, and finally put a backlink to your site. That’s how it basically works.

Do this and you will get free viral traffic as your video is distributed across the world wide web. More traffic = you make more money online.

Benefits Of Video Marketing:

• Not a lot of people are doing video marketing yet, so what they are missing is what you are going to gain. Video marketing will give you access to tons of valuable backlinks that others are missing. Do that extra effort of doing a video and you’ll be at an edge against other marketers.
• Videos are viral in nature. A video can be unstoppable once it is set. It can take a life on its own if you do it right.
• Almost half of the traffic on the internet is now video. If you’re not creating videos, then that’s a lot of traffic you’re missing out. If you want to make a lot of money online, then you won’t want to miss half of the traffic would you?

Criteria Of A “Money” Video

Now you know why video marketing is so important to your online marketing, the next question would be what’s the criteria to making a “money” video. A “Money” video is a video that brings you viral traffic and makes you more money online.

Your videos should:

• Appear professional – this should be the first one to give importance to. If you’re video looks like it was made by a 10 year old kid, do you think the visitors will click on your link? It doesn’t have to look really good but you have to make it look professional.
• Be a teaser type - your videos should in a way tease the viewers to make them want more of what you have to offer. For example, I am promoting a course on how to make money online using videos. I’ll make two videos for it, one to submit to video websites (the teaser video), and one on my landing/ squeeze page (the video containing more valuable information). The teaser video can contain 1/4 of the free training you’re offering and then tell the viewers that there is a video with more information on your site. Information that will make the results you showed on your teaser video easier to achieve. This technique will dramatically increase your click-through rate.
• Contain lots of valuable information – if you want your videos to circle around the net, it should contain information that will satisfy the majority of its viewers. Give them what they usually don’t know and expect your videos to be viewed by more people.
• Be targeting a particular audience – you can’t make money if your videos are too general. The content of your videos should make your target market interested to what you are offering them and this can only be achieved if your videos are structured around a particular audience.
• Have the potential to be “viral” – viral = more traffic = you make more money online. If you create your videos using the criteria above, then this will give them a higher chance of being viral.

On my next post, Video Marketing 202, I’ll tackle the steps to create a “money” video, the tools you need to create such videos, my favorite list of video websites, and some techniques that I use to further optimize my videos.

What I want you to do now is gather your ideas for your first “money” video and plan how you would want it to be. Don’t worry, you don’t have to shoot yourself if you don’t want to. More on this on my next post.

Others who read this post also read:

• July 19, 2009 -- Video Marketing 202 (1)
• August 15, 2009 -- Forum Marketing 101 (1)
• September 3, 2009 -- Email Marketing 101 (0)
• August 1, 2009 -- How to Write a Sales Letter That Really Sells (5)
• July 24, 2009 -- How To Make More Money Online By Slivering Your Products (4)

Tagged As: Internet Marketing, make money online, online advertising, online marketing, traffic generation, Video Marketing